Do or Dye Branding
The development and design process of a complete branding suite for a salon in St. Augustine, Florida, where the stylists—who focus on vivid color and edgy styles—wanted a logo inspired by vintage tattoo art.
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The development and design process of a complete branding suite for a salon in St. Augustine, Florida, where the stylists—who focus on vivid color and edgy styles—wanted a logo inspired by vintage tattoo art.
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Initial concept sketches and brainstorming process.
Some of the first round logo concepts.
Final logo and website homepage.
Sample pages from complete style guide.
Additional print ad created to promote salon opening, run in Old City Life magazine.
For lead stylist and co-owner of Do or Dye, a separate logo and website were created. Visit the site here.