Facebook ad carousel created as part of a large scale brand campaign, My Kind of Blue, for Florida Blue (Blue Cross Blue Shield of Florida).

Using Drupal as a CMS with extremely limited editing ability and largely hard-coded templates, the dense landing page design at left was redesigned to be cleaner and more in line with updated brand standards, and easier to navigate, with all content and calls to action “above the fold” on desktop. The result is the page at right.